The World's Leading
Family-Friendly
Creator Agency
Impact
Delivering real world, measurable impact.
Our track record speaks for itself. Every campaign we run is tracked, reported and held to the highest standard of performance.
1 Billion+
Combined subscribers across our creator network
500M+
Views delivered for GCC government and tourism partners
195%
Average KPI achievement across major destination campaigns
Selected Work
Case Studies
Talent Management
Like Nastya x Summer in Dubai
The world's largest youth creators embarked on an immersive two-day journey across seven of Dubai's most iconic family destinations.
Always-on Influencer
Dubai Safari Park
Four years and counting
ARC has activated a curated mix of micro, mid and macro family creators who made weekly visits to Dubai Safari Park across a series of seasonal campaigns, from the iconic Wild Rules campaign through to Festive Village and exclusive Eid activations.
Always-on Influencer
Mattel - Hot Wheels to Barbie
Youth Family creators each produced dedicated hero YouTube videos and accompanying Shorts cutdowns, authentically showcasing Mattel's iconic product portfolio (including Hot Wheels Monster Trucks, Hot Wheels F1, Hot Wheels Speed Snap and Barbie) through creative, story-led content that brought each product to life for young audiences globally.
Live Activations & Experiences
MOTN x Like Nastya
Like Nastya, the biggest kids creator on YouTube globally, performed live at MOTN, her first-ever concert in the UAE. The landmark activation drew families from across the region to MOTN, transforming the festival into an unmissable destination event and creating a once-in-a-generation moment for thousands of UAE families who had grown up watching her on screen.
Brand Safety
Safety First, Always
Working with Kids and Family audiences comes with real responsibility. Safety is built into everything we do.
Creator Vetting
Brand Safe Content
Regulatory Compliance
Transparent Reporting
Brand safety is built into every stage of our process. Every creator we work with is vetted before activation, every piece of content is reviewed and approved before it goes live and every campaign is compliant with global advertising standards including COPPA, NCA and FTC Disclosure.
Nothing goes live without sign off.
Creator Vetting
Brand Safe Content
Regulatory Compliance
Transparent Reporting
COPPA · NCA · FTC
Five pillars. One ecosystem.
What We Do
01
Always-on Influencer Campaigns
Tailored creator campaigns built from a database of 50,000+ influencers across every tier.
02
Talent Management
Direct access to the world's biggest Kids and Family creators.
03
Live Activations & Experiences
Creator-led live experiences that turn digital audiences into real world moments.
04
Licensing & Creator IP
Turning creator audiences into long-term commercial opportunities.
05
Content Distribution
Taking creator content beyond YouTube and into global markets.
Our Network
Creators
1 Billion+ subscribers // YouTube · Instagram · TikTok
The People
Team
Why ARC
Why Choose Us
The World's Biggest Creators
ARC has direct access to the world's most-watched Kids and Family creators, including exclusive partnerships with Like Nastya, Diana and Roma and Shfa. Our creator network reaches over 1 billion subscribers across YouTube, Instagram and TikTok, giving brand partners unrivalled access to family audiences globally.
Safety First. Always.
Working with Kids and Family audiences comes with real responsibility. Every creator we work with is carefully vetted, every campaign is compliant with global advertising standards including COPPA, NCA and FTC Disclosure, and every piece of content is reviewed and approved before it goes live. In this space, there are no shortcuts.
Global Reach. Local Expertise.
Headquartered in Dubai with an active presence across Los Angeles, Riyadh and Doha, ARC operates across the world's most dynamic family markets. Our creator network reaches audiences across the US, MENA, Latin America and Europe, giving brand partners both global scale and genuine local understanding in every market we work in.
Powered by vAiral
vAiral is ARC's proprietary AI platform, built specifically for Kids and Family creator marketing. It powers every campaign we run, from creator discovery and audience analysis to real time performance tracking and post campaign reporting. It is what allows us to make smarter, faster and more accountable decisions on behalf of every partner we work with.
Good to know
FAQs
What type of brands do you work with?
Our partners span a wide range of industries, from global toy brands and entertainment studios to travel destinations, retail companies and consumer goods businesses. If you are looking to reach family audiences, we would love to hear from you.
What markets do you operate in?
ARC operates globally, with particular strength across the GCC, including the UAE, Saudi Arabia and Qatar, and the United States. Our creator network reaches audiences across the US, MENA, Latin America and Europe, meaning campaigns can be localised, regional or truly global depending on your objectives.
How is ARC different from other influencer agencies?
Most influencer agencies work across every category. We work exclusively in Kids and Family. That focus means deeper creator relationships, stronger audience insight and a genuine understanding of the compliance and safety requirements that come with this space. We also offer capabilities beyond creator campaigns, including live experiences, licensing partnerships and content distribution, making us a full ecosystem partner rather than just a campaign supplier.